Knowledge is the key to advancing
in anything in life, especially whenever it comes to companies and their chance
to lead over the competition. According
to Webster’s Dictionary, the definition for knowledge is “the range of one’s information
and understanding.” Knowledge and understanding have to be a part of the
company in order to improve and expand, not only to bring upon a better client
base, but also to provide a better product. Take for example the company Apple.
All of the knowledge that they have brought to the table creates an amazing
product that keeps people in demand for it because they are always reinventing
their products as newer, faster, slimmer, and better, keeping customers wanting
more and not switching to another company.
The world
of retail revolves around competition and striving to be number one in the
creation of products and sales. If there were no such thing as competition then
how would companies strive to make a better product, satisfying the customers?
Thankfully, the growing world of technology brings about plenty competition for
companies to strive in making the perfect product that we as customers will
often wonder how we ever did without that specific product and the features
that it has to offer. About two to three years ago, a lot of people did not
have internet access on their phones. Today, the majority of cellphone users
now use smartphones instead of just a standard phone that does nothing but call
and text.
Companies
are striving to make the best product out there because if they want their
company to survive and not go under, they have to. We as a society are obsessed
with having the latest gadgets, whether it is to make life more convenient for
our lives on the go, keeping up with the Jones’, or just because we find the latest
gadgets fun. Whatever the reason, companies know that they are going to have to
keep up with the technological world if they want to keep business.
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